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BMW new re-designed Logo
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Man, those NYC marketing companies are Jedi masters at the corporate imagine mind game. Oh, let us tell you what you need is you need your company name in a new font! That'll be a quarter million dollars to go from block letters to cursive in your corporate name in collateral materials. And best yet, they'll have a full day's presentation for your executive team on the subliminal meaning behind they way that curve in an "e" connects with the letter that follows it - all absolutely connecting you better with your customers and creating a better image for your company. Geez, thanks for bringing up a bad memory of a shitload of money wasted.
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